Application of Naïve Bayes Algorithm in Sentiment Analysis of Filipino, English and Taglish Facebook Comments

• K R Prajwal

  English

  Author

The World Wide Web has boosted its content for the past years, it has a vast amount of multimedia resources that
continuously grow specifically in documentary data. One of the major contributors of documentary contents can be evidently
found on the social media called Facebook. People or netizens on Facebook are actively sharing their opinion about a certain
topic or posts that can be related to them or not. With the huge amount of accessible documentary data that are seen on the so-
called social media, there are research trends that can be made by the researchers in the field of opinion mining. A netizen’s
comment on a particular post can either be a negative or a positive one. This study will discuss the opinion or comment of a
netizen whether it is positive or negative or how she/he feels about a specific topic posted on Facebook; this is can be measured
by the use of Sentiment Analysis. The combination of the Natural Language Processing and the analytics in textual form is also
known as Sentiment Analysis that is use to the extraction of data in a useful manner. This study will be based on the product
reviews of Filipinos in Filipino, English and Taglish (mixed Filipino and English) languages. To categorize a comment
effectively, the Naïve Bayes Algorithm was implemented to the developed web system.

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